Home Truths

PUBLISHED: 11:59 13 August 2014 | UPDATED: 11:59 13 August 2014




Paul Beresford, chairman of Beresfords, shares his views on buying new

Paul Beresford is the chairman of Beresfords, one of the largest independent, family-run estate agents in the south east, which was established in 1968. Over the past four decades, Beresfords has expanded to cover Essex, Greater London and Central London. Originally Paul worked for a London company training as a chartered surveyor before joining his father’s estate agency, Beresfords, in 1975. Paul has been instrumental in the growth from one to 20 branches and departments, and setting the company’s award-winning standard. As well as being a fellow of the NAEA and a member of ARLA, Paul sits on the board of governors for Brentwood School and is a guardian of Brentwood Foyer which is a charitable organisation helping the local community.

Buying brand new

I find that increasingly buyers are looking for the best of both worlds when choosing a home: on the one hand they are searching for the convenience of living in a property that is easily maintained with environmentally-friendly features and low running costs. On the other hand, buyers are seeking a property that retains its traditional values and has that all important kerb appeal. The good news is there is no need to compromise. New build homes increasingly offer the perfect combination of traditional on the exterior yet with a host of innovative features within and the flexibility to create a home that adapts as families grow or needs change. I say that the chance to work with a blank canvas gives buyers an opportunity to create their own style and to enjoy the high standard of fixtures and fittings within each room.

I work with many house builders and I’m always impressed with the thought and quality of design behind each home. The choice of location when buying brand new has improved considerably too. No longer are buyers confined to city centre developments or those on the edge of town. Throughout Essex there is a huge variety of homes from exclusive small developments in rural locations yet within commuting distance of London, to smart apartments in the centre of our popular towns and city. Demand for new homes is growing considerably and many potential buyers register their interest early to avoid missing out.

I’m a big fan and buying new is very much on today’s agenda.


Consider a range of locations. Be prepared to search further afield in order to secure your luxury, new build home that will suit all the family.

Consult an expert estate agent who can locate a suitable property fast. It’s important to sign up for daily updates and property alerts to find out when new properties arrive on the market as competition can be fierce.

Compare both old and new properties to weigh up the advantages. Many people realise that a new build home is actually a better match for their lifestyle.


Overestimate the gap between the perceived value of period styles and new build homes - it’s shrinking fast.

Believe the stereotypes surrounding new build homes. New-build properties are now built to extremely high standards and offer flexible living to adapt to changing lifestyles.

Forget to think about the direction of the property, the aspect, garden design, potential for extensions and the future street appeal and where you’re going to put your outdoor entertaining space – the ultimate extension of living space.

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