Business advice 101: Turning your entrepreneurial dreams into a reality

PUBLISHED: 09:53 07 August 2018 | UPDATED: 10:48 07 August 2018

Shopify

Shopify

Archant

Setting up an online business can be a great deal of fun and if approached in the right manner, it will also represent a very rewarding venture. However, transforming this dream into a reality requires much more than inspiration alone

Without appreciating the “nuts and bolts” of the initial setup process, failure is almost certain.

This is why it is important to have a clear vision in place as well as to appreciate which tactics will prove to be the most useful. So, where should you begin and what tools can you leverage along the way?

Setting a Clear Game Plan and Sticking With It

Establishing a profitable online business requires just as much perspiration as it takes a flash of inspiration. Still, you need to begin from a strong foundation. Although the process are likely to differ slightly from owner to owner, there are still some discrete steps which will help to establish clear milestones as you progress. We can break these issues down into such categories as:

ShopifyShopify

• Developing a logo and brand identity.

• Identifying your target audience.

• Purchasing a relevant and memorable domain name.

• Creating your website from the ground up.

• Marketing your unique products and services.

Another metric to consider when contemplating how to start a business involves constant reevaluation. In other words, the work is never truly complete. Once you have begun the sales and marketing process, always make it a point to obtain feedback and to regularly gauge the efficacy of a specific campaign.

The chances are high that you will be required to make adjustments as you progress, so developing a proactive approach is the best way to make sure that things run smoothly well into the future.

ShopifyShopify

The (Digital) Tools of the Trade

Although the advice mentioned above is easy to appreciate from a conceptual point of view, implementation can sometimes be challenging; particularly if you are not entirely familiar with the digital domain.

This is when the cloud-based services of the e-commerce specialists at Shopify can help. By providing you with a number of intuitive tools, it has never been easier to create and promote your online store. Some of the areas covered by this portal include:

• Bespoke e-commerce solutions.

• Order tracking.

• The creation of customised web pages.

• Mobile-friendly solutions.

• Detailed pipeline and sales analytics.

• Social media campaigns.

Let’s also not forget that these professionals will enable you to enact the proper SEO approaches when the time is right; dramatically increasing your exposure and enhancing your search engine rankings. Intended for novices as well as professionals, little will be left to the imagination.

Thousands of websites are being created on a daily basis and the digital e-commerce community continues to grow at an incredible pace. Second-best solutions simply will not suffice in this day and age. The good news is that with a bit of preparation and insight, achieving even the loftiest of business dreams is well within your reach.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Essex Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Essex Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Essex Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Essex Life

Yesterday, 12:40

To mark the centenary this month since the end of World War I, Stephen Roberts explores the impact the war had on Essex and some of the men that left this county to serve their country

Read more
Yesterday, 08:56

Treat yourself to a pint of real ale surrounded by fresh sea air and coastal views at any one of these 12 glorious Essex pubs

Read more
Yesterday, 09:07

Of all Britain’s coastal counties, Essex can surely claim to be one of the best. With more than 350 miles of shoreline to choose from, the Essex coast is very much what you make of it, so even on those days when you’re planning a little run out to the seaside and want more than just the beach, Essex has the answer

Read more
Mon, 13:04

For those still figuring out how to spend your Friday through Sunday, we’ve rounded up 5 of Essex’s best things to do to ensure no second of your weekend is wasted

Read more
Friday, November 16, 2018

Escape to the Chateau star Angel Adoree is currently reaping the benefits of her incredible vision and drive to build an overseas wedding and lifestyle business from scratch with husband Dick Strawbridge. Here she tells Essex Life about series five of the hit Channel 4 show and how a strong Essex work ethic helped her dream so big | Words: Denise Marshall

Read more
Friday, November 16, 2018

Being home to so many wonderful places to eat choosing where to go for dinner can often be difficult. With that in mind we’ve picked 20 of our favourite places to help you decide

Read more
Wednesday, November 14, 2018

Hannah Salisbury from the Essex Record Office tells the story of an exciting project that is taking memories on tour around the county

Read more
Tuesday, November 13, 2018

We’ve put together 15 questions that will push your knowledge of Essex to the limit - let us know how you’ve done on social media!

Read more
Tuesday, November 13, 2018

Stephanie Mackentyre continues her tour of Essex’s best eateries by stopping to eat at Dedham’s Sun Inn with her pooch

Read more
Tuesday, November 13, 2018

From James Bond to Batman, Essex has been known to bask in a little Hollywood glitz. Here are 19 that have used our county’s incredible locations on the big screen

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy


Follow us on Twitter


Like us on Facebook

Topics of Interest

Food and Drink Directory

Local Business Directory



Search For a Car In Your Area

Property Search