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Book Review...

PUBLISHED: 11:22 05 May 2015 | UPDATED: 11:22 05 May 2015

EXG MAY 15 BOOKS

EXG MAY 15 BOOKS

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Martin D Clark is a magazine editor from Chelmsford. Here he talks about How to be a Yoga Rockstar, his first book

Tell us about How to be a Yoga Rockstar

A ‘yoga rock star’ is just a cute media phrase that underlines the quasi celebrity status of some big yoga teachers these days; it’s more common in the USA where the yoga market is simply huge. This book is a fun and slightly alternative take on ‘making it’ as a viable teacher in this increasingly competitive, mainstream and commercial yoga space. It’s meant to be practical (there are dozens of profiles from teachers from all over the world) but entertaining too: you’ll see spiritual insight and business acumen from top yoga instructors alongside deep and meaningful (or perhaps not!) quotes from the likes of Keith Richards and Yoko Ono.

What does the future hold for you? Are you planning to write more books?

Right now I’m looking to market the yoga rockstars book. I’ve created my own book publishing venture to effectively self-publish this time, even though I could have gone with an established firm. I’d like to build on this idea so I can eventually start to publish the work of others too. I’m aiming to create some sort of hybrid between traditional publishing (where new authors benefit from the knowledge and infrastructure of a publisher but stand to make peanuts from their writing) and self-publishing (where profit margins are higher, but most writers have little idea about marketing). And, yes, somewhere along the way I’m hoping to write a second book.

What three books would you take to a desert island?

That’s easy for me as I never seem to finish books. I could make any book last for years. Some favourites include Casino Royale (or any of Ian Fleming’s 007 books), Charlie & the Chocolate Factory by Roald Dahl (I have four kids!) and I remember being fascinated for years by all things Joseph Conrad (especially Heart of Darkness).

How To Be A Yoga Rockstar is available from www.ommagazine.com priced £15.99

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