Food producers: Fairfields Farm Crisps

PUBLISHED: 10:54 13 January 2010 | UPDATED: 16:03 20 February 2013

Mixed flavours of Fairfields Farm Crisps

Mixed flavours of Fairfields Farm Crisps

BASED in Wormingford, a small village just outside Colchester, Fairfield's Farm Crisps is run by husband and wife team, Laura and Robert Strathern, writes Stephanie Mackentyre...

BASED in Wormingford, a small village just outside Colchester, Fairfield's Farm Crisps is run by husband and wife team, Laura and Robert Strathern, writes Stephanie Mackentyre. It's an inspirational brand grown out of diversifying their potato-growing business in 2006.

The couple are striving for the top spot in the increasingly competitive snack market by bringing together the best quality potatoes and some of the tastiest local ingredients. This year it seems that the business has just hit the big time with its first order from the prestigious Harvey Nichols food hall in London - a real triumph for a small, fledgling brand.

Laura credits this recent success on the quality of their hand-selected potatoes. 'The potatoes are grown on the family farm, then we add a mix of unique local flavours. We wanted to produce a range of potato crisps that had real, local provenance.'

Local quality
Working with a number of small producers based exclusively in East Anglia, Fairfield's Farm Crisps offers customers full traceability and also helps to highlight some of the fantastic food and drink made in the region too. With 'local' being the buzzword of the moment within the food and wine industry, the company has clearly hit the nail on the head and its five flavours prove that East Anglia is brimming with amazing
food producers.

'Having been in the farming business for a long while we've made
a lot of friends in the local area, so we had a fair idea of what kind of ingredients we wanted to use. Fortunately, the other producers were as excited about the idea as we were,' explains Laura. Across the flavour range you can find the true taste of Wicks Manor bacon, Suffolk Farmhouse Cheese, Aspall Cyder Vinegar and Essex honey and chilli from The Chilli Company.

Like Fairfield's, all these companies are small, independent producers, but the hope is that by working together it will give a boost to each of the businesses. With five flavours in the range, and potentially more to come in the future, Fairfield's Farm Crisps is still the only brand on the market to keep its flavours completely local - which could be why it is so popular. In addition, the crisps are suitable for vegetarians, coeliacs, they are gluten free and made with 100% natural ingredients.

In just two-and-a-half years the company has achieved a great deal. In 2008 it picked up the Great Taste Award for its Sea Salt and Aspall Cyder Vinegar flavour. Fairfield's Farm Crisps are also now available across the country, via deli's, Co-op stores and National Trust properties, allowing customers across the country to enjoy a taste of East Anglia.

With the couple's first baby on the way, it seems that things couldn't be better for the family or on the farm. 'We are so pleased with how well the crisps have been received,' says Laura, 'Winning awards is testament to the quality and this latest nod from Harvey Nicks is a real boost. Hopefully this is just the beginning.'

Get the taste

Fairfield's Farm Crisps
Fordham Road
C06 3AQ
01206 241613

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