Essex vineyards thank customers for lockdown support on #EastAnglianWineNight
PUBLISHED: 10:38 21 July 2020 | UPDATED: 10:38 21 July 2020
Vineyards from across East Anglia came together in May to host a #EastAnglianWineNight and thank wine drinkers for drinking local wines during the Covid-19 pandemic
Right across the region, as sales from the on-trade have collapsed and as the hospitality industry is put on hold, vineyards have been going online to drive sales from consumers who are wanting to support their local vineyards.
The Coronavirus crisis has made consumers think about where their food and drink is from, as the growing trend to ‘buy local’ has accelerated since the pandemic escalated in March.
Most wine producers in East Anglia have seen at least 100% increases in sales from local consumers, as customers value their local vineyards being able to deliver to their doorstep.
East Anglian wine drinkers are enjoying the delicious wines produced in this region from a number of well-known grape varieties, such as Bacchus, Pinot Noir and Chardonnay, to some of the more obscure such as Madeline Angevine, Solaris and Huxelrebe.
Laura Robinson, chairman of WineGB East Anglia, said: ‘We were delighted to host #EastAnglianWineNight.
‘It provided a focal point for our vineyards to connect with their loyal customers, who are sustaining our businesses throughout this crisis.
‘The #EnglishWineNight initiative is a way of interacting directly but remotely with our customers and saying thank you.’